My name is Laine. I am a passionate and ambitious communications professional in the digital marketing space. I graduated from James Madison University in Harrisonburg, VA where I received a Bachelor of Arts in Communication with a concentration in Advocacy, alongside minors in Spanish and Nonprofit Studies. Shortly after graduating, I packed my entire life into 2 suitcases and flew south to Peru. In Peru, I found the perfect opportunity to watch my oddly specific degree stretch its wings and come to life.
I joined a small but vibrant team as Marketing Coordinator at Proyecto Peru. Dedicated to spreading a mission to provide valuable intercultural experiences, my personal goal became to expand and improve the organization's brand. I watched Proyecto Peru grow alongside my hunger for engaging digital audiences in the work of mission-driven organizations. While in Peru, I saw a huge need with many local business owners to invest in the marketing of their tour agencies, restaurants, and coffee shops. So, I started my own part-time marketing consultation business to help these entrepreneurs achieve their goals by extending their reach.
In late 2018 I packed up and returned home to Virginia to call Harrisonburg home again, where I worked in Marketing and Events with White Oak Lavender Farm & The Purple WOLF Vineyard. Here I furthered skills in leadership, social media marketing, event planning, and sales. I was able to learn a bit more about wine and help create unique events to bring guests out to the farm. In March 2020 the world turned upside down, and I, like winery managers everywhere, found myself seeking more essential business (although I would argue that wineries are very essential).
Taking a bit of a wild card, I accepted an administrative job in marketing and patient care at a pediatric dental practice, where I learned the importance of flossing, among other skills. I was promoted to Office Manager in early 2021 and worked to lead our team to success until later that summer when I accepted a role as Volunteer Recruitment Specialist in the Virginia Region of the American Red Cross, where I worked to bring the power of volunteers to its humanitarian network. After two fulfilling years with the Red Cross, I started a new adventure in the summer of 2023 as a Communications Associate with the National Disability Institute, a nonprofit organization where I now work with an exceptional team managing our social and email marketing and working to financially empower people with disabilities.
I currently reside in Roanoke, VA with my dog, Lucky. From the Andes, to the Shenandoah, to the Blue Ridge, finding a home in the mountains comes naturally to me. Lucky and I love going for day hikes and adventures in our spare time. I also enjoy reading, gardening, cooking, and listening to or playing music. I am inspired by small business owners and community leaders. I wholeheartedly find fulfillment in helping hardworking people build their dreams. I believe in businesses that make this world a better place by any means, from volunteers to cups of coffee. Let's chat to find out how we might be able to collaborate and create something together.